Companies I’ve worked with
Selected Work
Meeting Intelligence
Designing an AI-powered transcription feature that turned weeks of manual documentation into minutes — for regulated, sovereign environments
Personal Workflow Assistants
Enabling non-technical knowledge workers to create their own AI assistants — without writing a single line of code
Enterprise Knowledge System
Designing a persistent, shareable document system that eliminates redundant setup and scales organisational workflows
I Believe In
Thoughtful design is about empathy, clarity, and storytelling. The goal isn't just to build functional products — it's to create experiences that people understand, trust, and enjoy using.
Design & Tools
AI & Emerging
Content & Storytelling
What do people
have to say
“Simran is a highly proactive designer with a pragmatic, product-driven approach. She asks the right questions, integrates new tools early, and was a core part of our success. A very reliable partner for our engineering team.”
Engineering Manager
Former Colleague
“Simran's ability to frame problems precisely and make insights shareable was thorough and consistent. Her inclusive design approach was always a priority — and her solutions were always feasible and sustainable. Collaboration with her was easy, inspiring, and genuinely enjoyable.”
Senior Designer
Shared AI Product Collaborator
“She translated complex product requirements into thoughtful, user-centered solutions — visually polished and grounded in clear rationale. She could be trusted to drive projects forward with minimal oversight.”
Design Manager
Former Manager
“Simran didn't rely on assumptions — she conducted thorough customer interviews that shaped every design decision. Her ability to align multiple teams elevated the entire design architecture company-wide.”
Frontend Engineer
Aleph Alpha
From pixels to postcards, I live for creativity, storytelling, and the spaces in between.
When I'm not designing AI products, you'll find me filming and creating content for Instagram and YouTube,
at desk
filming
building a small community around culture, everyday life, and creativity. I'm based in Berlin — a city that constantly inspires me.
community
Berlin
that's
all folks!
:)
Let's Create Something Meaningful
Whether it's a product, a story, or just a good conversation — I'm always open.